Technorati Tags: plastic surgery, cosmetic surgery
The British Association of Aesthetic Plastic Surgeons (BAAPS) is up in arms against Europa International's "trivialization" of cosmetic surgery by running the world's first cosmetic surgery "superdraw".
The draw, which offers a cosmetic surgery procedure as a prize, has been criticized by surgeons as "plumbing new depths" on the part of the Prague-based firm.
More from BBC News:
People are encouraged to enter the company's draw via text or phone through a section on their website entitled "win your surgery for just £1.50".
The monthly draw gives people in the UK the chance of winning £6,000 towards cosmetic surgery.
Douglas McGeorge, consultant plastic surgeon and president of BAAPS, described the scheme as a marketing gimmick.
He said: "I am appalled at this new scheme but unfortunately not surprised.
"Companies are plumbing new depths to take advantage of a growing interest in plastic surgery."
Read more...